Insight teams must better encourage stakeholders to use their research if they are to make the voice of the customer central ...

The Market Research Event (TMRE), set to take place this week in Orlando, Florida, has been postponed due to the hurricane ...

London and Amsterdam-based strategy consultancy The Forge has appointed Angelica Quintero-Serrano as director in its ...

The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of ...

Insight agency OvationMR has acquired qualitative research platform Ethos as it looks to expand its on-demand insights.

Communicating with cancer patients at diagnosis and encouraging smokers to eschew littering were key takeaways from last ...

One-number brand equity scores offer a straightforward measure, but typically apply a one-size-fits-all approach regardless ...

UK – Data, analytics and AI business Cynozure has appointed Susie Moan to its advisory board. Moan (pictured) is chief data ...

Insight consultancy Firefish Group, comprised of Firefish, Firefish Data and The Pineapple Lounge, has become a B Corp.

Savanta’s global chief executive Roger Perowne has stepped down from the role, with Americas chief Vin DeRobertis succeeding ...

In the last of the In Seven series, published in Impact magazine, Colin Strong, head of behavioural science at Ipsos, ...

The use of AI, the future of the agency-client model and the role of incentives were all part of the discussion at the MRS ...