Insight teams must better encourage stakeholders to use their research if they are to make the voice of the customer central ...

The Market Research Event (TMRE), set to take place this week in Orlando, Florida, has been postponed due to the hurricane ...

London and Amsterdam-based strategy consultancy The Forge has appointed Angelica Quintero-Serrano as director in its ...

Insight agency OvationMR has acquired qualitative research platform Ethos as it looks to expand its on-demand insights.

One-number brand equity scores offer a straightforward measure, but typically apply a one-size-fits-all approach regardless ...

Communicating with cancer patients at diagnosis and encouraging smokers to eschew littering were key takeaways from last ...

The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of ...