WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

Articles written by Danny Advani ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Another CEO exits. The holding company sends out a reassuring memo. Headlines speak of “transformation.” And somewhere in between, thousands of creatives, strategists, data scientists and client ...

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

As a familiar face—and past President—at the Cannes Lions International Festival of Creativity, Rob Reilly is no stranger to the charged energy that descends upon the Croisette each June. This year, ...

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning ...