Shama Hyder is the Founder & CEO of Zen Media, an international keynote speaker, and a bestselling author. Fast Company calls her a "millennial master of the universe" and a "zen master of marketing." ...

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A ...

B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. Just like his unwavering ...

Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over ...

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) and the Salesforce State of Marketing Report highlight how vital customer ...

Action-oriented language: Using verbs to inspire action Strong CTAs use clear, active verbs to define the next step. Words like “Discover,” “Get,” “Explore” or “Join” encourage users by emphasizing ...

Scott is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for Merkle (a Dentsu agency), the world’s largest B2B agency. His ...

Greg's decades-long career in B2B and B2C publishing has included lengthy gigs in editorial, marketing, product development, web development, management, and operations. He's an expert at bridging the ...

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and it’s constantly increasing. There has never been a time ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...