Regulators found the fast-fashion retailer, which is facing multiple probes, also made unjustifiable environmental claims

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

France’s General Directorate for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF) said it had doled out a €40 million ($47 million) fine to the company as a result of the now-concluded investigation, which ran from October 2022 to August 2023.