Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its ...

Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...

The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.

Today marks World Cotton Day and this year's theme is cotton for good but putting the spotlight on this natural fibre for one ...

Honor Flight Rochester Mission 86 returned to Rochester early Sunday afternoon for the fifth of six missions this year. HFR ...

A high school deaf reporter in Arizona defies odds to reach his dream. He hopes his impact will continue to inspire others ...

October 6, 2024 • There are barriers preventing many Latino farm workers in northeastern Tennessee from trying to get help, but the extended Latino community is bringing the help to them ...

As the global AI revolution deepens, it should come as no surprise that OpenAI has surpassed Elon Musk's SpaceX as the highest-valued private company based in the United States. The Microsoft-backed ...

Democrat Tim Walz used his debut campaign appearance on a Sunday news show to try to fend off criticism of his stand on abortion rights.

October 7, 2024 • LeBron James and his son, Bronny, are the first father and son to play in any NBA game at the same time, let alone on the same team.