Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...
Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...
Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co., called it moving “at the speed of ...
US clothing brand Levi Strauss & Co. (LS&Co) is evaluating strategic alternatives for its underperforming Dockers brand after ...
Levi Strauss & Co. faces challenges with disappointing revenue and declining Dockers sales. Learn more about LEVI stock and ...