The ability to interpret nuanced user signals and creatively respond to them is an SEO skill that AI cannot replace.

There’s a belief that we’re ditching web search for chatbots to find news, information and products. The truth is more ...

Apple is reportedly exploring the integration of AI-powered search engines into its Safari web browser, according to Bloomberg News. This move ...

Baidu, sometimes called China’s Google, was founded as a search engine business in 2000, but its market share and associated advertising dollars have slipped in recent years, as users flocked to ...

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

AI Mode is Google's bid to counter answer engines such as Perplexity and OpenAI's ChatGPT, which have gained ground over the ...

AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals. Even though mobile dominates web traffic, more than 90% of AI ...

Taboola's DeeperDive connects readers with unique publisher content, empowering publishers to defy abuse by Gen AI search. The technology is powered by Taboola’s unique “Pulse of the Internet ...

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic. Google has rolled out an “AI Overviews” feature in ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...