Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging ...

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents ...

In Toronto, Canada, research firm Dig Insights has announced the acquisition of OneCliq, whose 'Cultural Context Engine' ...

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, ...

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer. Deeto's software aims to ...

In Washington, decision intelligence company Morning Consult has announced the promotion of four senior execs, to support ...

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's ...

Nielsen's content data business Gracenote has appointed Ryan Moore in the new role of Chief Business Officer, effective ...

US cross-platform TV & video ad measurement company iSpot has appointed Craig Ziegler, formerly of Integral Ad Science (IAS), ...

Montréal, Canada-based business intelligence platform Streamforge has raised $US 1.2m in seed funding, which will support the ...

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's annual state of the industry report. Overall US revenue grew 7.6% to around $82 ...

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