When Does Prime Day End? If you've been holding out for a bargain before picking up a new Apple smartwatch, tablet, smartphone or earbuds, the clock is now ticking. You have 96 hours from the start of the sale to make the most of these deals before it ends at midnight on Friday 11 July.

Take $150 off the latest version of the MacBook Air, the Apple 2025 MacBook Air 13-inch Laptop with M4 chip. The Beats Solo 4 are currently 35% off, while the older model, the Solo 3, is currently a whopping 43% off.

It's not too early to shop Prime Day Apple Watch deals. We found the most notable markdowns so far, including over $150 off the Apple Watch Ultra 2 with GPS and cellular.