Mattel, a prominent toy manufacturing company based in the USA, honored Bollywood actre­ss Katrina Kaif by releasing two sets of Barbie­ dolls inspired by her in 2010 and 2011. Refle­cting her ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

EL SEGUNDO, Calif., June 12, 2025--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy demand. The partnership will integrate OpenAI's advanced tools ...

AI-based services, Studio Ghibli images, and now AI-powered toys, games including the childhood staples like Barbie and UNO? Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to ...

Mattel Inc. (MAT), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI (OPAI.PVT) to use its artificial intelligence tools to design and in some cases power toys and other ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Open ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Market-moving news ...

Toy giant Mattel has struck a strategic partnership with Sam Altman’s OpenAI that will see artificial intelligence-powered products help develop and launch fan experiences based on iconic toy ...