Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...