When the NFL regular season kicks off Thursday night on NBC, you may notice a conspicuous absence the first time the referees ...

According to the NFL, the entire virtual measurement process takes approximately 30 seconds, which saves around 40 seconds in ...

Hawk-Eye technology has most notably been used in soccer and tennis. On the pitch, the technology has been used to determine ...

The NFL will use Sony’s Hawk-Eye Virtual Measurement Technology, “as the primary method for measuring the line to gain.” ...

If you want to be able to watch all of the NFL’s action this season, it’s going to cost you. NFL games will be broadcast on ...

The NFL is saying goodbye to traditional chain gangs and hello to Sony’s Hawk-Eye technology. With 32 cameras in every ...

The NFL is embracing some new technology with virtual first down measurements, but what is Hawk-Eye and how does it work?

Sony-owned Hawk-Eye tested the virtual first down measurement in the background of the entire 2024 NFL season, as well as the ...

The questions Brian Urlacher asked in July became common ones during the NFL preseason. Maybe even the reaction, too, because the Bears’ legendary linebacker was shocked when he first heard about the ...

The new season brings a batch of rule changes for teams and fans to get acquainted with. Here's what you need to know.

The National Football League debuted “You Better Believe It,” its high-energy 2025 Kickoff campaign that combines artificial ...

It's an early touchdown for Peacock as it announces NBC Sports' Sunday Night Football will stream all season long for the ...