Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging ...

In Toronto, Canada, research firm Dig Insights has announced the acquisition of OneCliq, whose 'Cultural Context Engine' ...

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents ...

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, ...

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer. Deeto's software aims to ...

London-based IFF Research has announced four appointments, bringing to eighteen the number added to its headcount since the ...

In Washington, decision intelligence company Morning Consult has announced the promotion of four senior execs, to support ...

Data collection firm Walr has opened a US office in New York City, as part of its global expansion strategy; and has ...

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's ...

In New York, MR platform Hootology has raised $1.1m in pre-seed funding, and launched a GenAI-powered qual-at-quant-scale ...

In the US, private equity firm Rubicon Technology Partners has acquired a majority share in space planning and retail analytics firm Nuqleous. In conjunction with the investment, Ben Cronin has joined ...

Research tech firm Cint and global insight group Kantar have announced a 'significant' extension of their existing ...