The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
DMEXCO is Back: Here's Everything You Need to Know
WEBBetween 2008 and 2019, Cologne’s DMEXCO had built a reputation as one of the most important events for the diary, packed with high-profile appearances and networking on a grand scale. Then came Covid-19, bringing with it lockdowns, Zoom calls, and a hiatus on in-person events. While the lockdowns have lifted, and the industry finds its social ...
How Deep Learning Turns Contextual Targeting Into a
WEBNov 12, 2021 · RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution.The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision to retire third-party tracking cookies means that individual identity based targeting methods ...
Preparing for a Cookieless Future with Contextual Advertising
WEBAug 23, 2021 · Preparing for a Cookieless Future with Contextual Advertising. In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in …
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Does the Ad Industry Take Sustainability Seriously?
WEBApr 22, 2024 · The ad industry is at a crossroads with sustainability. While there’s a growing awareness and some notable progress, especially with initiatives like Ad Net Zero and GARM standards, much remains to be done. The industry must move beyond viewing sustainability as a marketing angle to embedding it as a core operational ethos.
The FreeThinking Group launches Freethinking Capital and invests …
WEBJan 10, 2024 · Freethinking Capital, the newly-launched investment arm of The Freethinking Group, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. This partnership, alongside a six-figure investment from Freethinking Capital into the FPC fund, aims to enable increased commercial opportunities and ...
Customisable AI in the Changing Landscape: Q&A with Scibids
WEBMar 30, 2022 · Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in this exclusive Q&A with ExchangeWire.
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
OpenX Receive Hefty Fine After Child Data Collection
WEBDec 16, 2021 · In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m).. OpenX fined USD$2m (£1.5m) after illegally collecting child data